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SAWYER ELLIOTT
SAWYERJOHN.E@GMAIL.COM
814.969.5803
LINKEDIN
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ORNAMENTED UTILITY.
A practice grounded in clarity, shaping visual systems through discipline and restraint. Working across brand, editorial, and spatial contexts, each project is approached as a cohesive system, where typography, image, and form operate with precision and intent. Influenced by cultural and sensory-based work, the approach balances structure with atmosphere, translating complex ideas into distilled visual forms.
CV
004–REVERIE LUCY _VISUAL_IDENTITY
004–REVERIE LUCY
_VISUAL_IDENTITY
DESCRIPTION
Reverie Lucy is a psychedelic rock inspired café and music venue visual identity rooted in research on the genre’s cultural impact. Drawing from the expressive typography and immersive energy of 1960s concert posters, the project features “HEADROOM”, a custom hand-rendered font, a vibrant orange and magenta palette, and fluid typographic compositions. The identity extends across packaging, menus, merchandise, and event posters, creating a cohesive system that merges café culture with live music atmosphere.
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