_VISUAL_IDENTITY
Reverie Lucy is a psychedelic rock inspired café and music venue visual identity rooted in research on the genre’s cultural impact. Drawing from the expressive typography and immersive energy of 1960s concert posters, the project features “HEADROOM”, a custom hand-rendered font, a vibrant orange and magenta palette, and fluid typographic compositions. The identity extends across packaging, menus, merchandise, and event posters, creating a cohesive system that merges café culture with live music atmosphere.
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