_CAMPAIGN
This project pairs a meticulously typeset print publication with a conceptual companion app, exploring how content-driven design translates across mediums. The book is structured on a 3x3 modular grid, balancing dense information with generous whitespace to create clarity, rhythm, and visual rest. Typographic hierarchy is handled with precision, allowing readers to intuitively navigate multiple levels of information, while dynamic compositions and running elements across the gutter add complexity and momentum to the reading experience.
The accompanying app extends the guidebook into a digital space through a UX-focused process rooted in research, audience personas, and iterative wireframing. Designed as a conceptual interface rather than a fully functional product, the app reimagines the mechanics of a dating platform to match users with their ideal guitar. Together, the projects demonstrate a cohesive design system, thoughtful user experience considerations, and a disciplined approach to typography, layout, and interaction design across print and digital formats.
The accompanying app extends the guidebook into a digital space through a UX-focused process rooted in research, audience personas, and iterative wireframing. Designed as a conceptual interface rather than a fully functional product, the app reimagines the mechanics of a dating platform to match users with their ideal guitar. Together, the projects demonstrate a cohesive design system, thoughtful user experience considerations, and a disciplined approach to typography, layout, and interaction design across print and digital formats.