s / j / e
Cyber ESC is a conceptual awareness campaign that uses research-driven statistics and bold, brutalist / international design to highlight the widespread impact of online harassment. Stark typography, dark palettes, and symbolic imagery evoke the emotional weight of digital abuse, while clean layouts keep the focus on key data. The project demonstrates how design can communicate urgency, awareness, and accountability within today’s digital spaces.
A bespoke dual-accord fragrance crafted in collaboration with Brian Goeltzenleuchter
- Herbal Accord: Tomato Leaf, Basil
- Wood Accord: Cedar, Velvet
- Herbal Accord: Tomato Leaf, Basil
- Wood Accord: Cedar, Velvet
Creative Direction, Co-Director, Strategy, Talent:
Sawyer Elliott
Production, Co-Director, Strategy:
Angel Raposa
Additional campaign assets coming soon.
Explore a range of digital and physical assets created to support SDSU retail and hospitality initiatives.
Reverie Lucy is a psychedelic rock inspired café and music venue visual identity rooted in research on the genre’s cultural impact. Drawing from the expressive typography and immersive energy of 1960s concert posters, the project features “HEADROOM”, a custom hand-rendered font, a vibrant orange and magenta palette, and fluid typographic compositions. The identity extends across packaging, menus, merchandise, and event posters, creating a cohesive system that merges café culture with live music atmosphere.
Wolf & Woods is a freelance visual identity project developed for a handcrafted goods company rooted in nature, craftsmanship, and timeless quality. The visual system combines rustic symbolism with clean, modern structure to create a mark that feels both authentic and refined, supported by a flexible logo suite featuring primary, secondary, and badge variations. An earthy, muted color palette and organic textures reflect the brand’s connection to the outdoors, while carefully selected typography balances warmth and legibility across applications. Real-world mockups demonstrate the identity’s versatility and cohesive presence across touchpoints, showcasing how thoughtful design can communicate craftsmanship, trust, and enduring quality.
Present Collective is a nonprofit brand addressing the crisis of fragmented attention in a digitally saturated culture, positioning presence as a condition for clarity, agency, and meaningful connection. The identity uses a restrained black-and-white palette, minimal typography, and fluid line-based patterns as a visual capsule of the ever-changing present. Extending across education, personalized strategy, and offline-first community experiences, the project demonstrates a cohesive design system that uses design as both communication and a framework for more intentional engagement with technology.